JB Hi-Fi Limited is an Australia-based retailer of home consumer products. It offers a range of brands with a particular focus on consumer electronics, software (including music, games, and movies), whitegoods and appliances. It operates through three segments: JB Hi-Fi Australia (JB Aust), JB Hi-Fi New Zealand (JB NZ) and The Good Guys (TGG). The Company comprises two retail brands: JB Hi-Fi and The Good Guys. JB Hi-Fi is a retailer of technology and consumer electronics with a position with a young tech-savvy demographic. The Good Guys is a retailer of home appliances and consumer electronics with a position with home-making families. It has multichannel sales capability with sales primarily from its branded retail store networks (JB Hi-Fi/JB Hi-Fi Home stores in Australia, JB Hi-Fi stores in New Zealand and The Good Guys stores in Australia), online operations (JB Hi-Fi and The Good Guys websites) and over the phone. It also provides information technology and consulting services.