Vericity, Inc., through its subsidiaries, Fidelity Life Association (Fidelity Life) and eFinancial, LLC (Efinancial), provides life insurance protection targeted to the middle American market. The Company operates through three segments: Agency, Insurance and Corporate. Its Agency Segment operates through Efinancial. Efinancial sells insurance products through its call center distribution platform and through its independent agents and other marketing organizations. Its Insurance Segment operates through Fidelity Life. Fidelity Life is engaged in the principal business lines of Core Life, Non-Core Life, Closed Block, annuities and assumed life. In its Core Life and Non-Core Life business lines, Fidelity Life offers primarily term life insurance products, and accidental death and final expense products. Its RAPIDecisionLife product provides coverage at the point of issue that is a blend of all-cause term life insurance for part of the coverage and accidental death insurance.