Zhihu Inc is a China-based holding company principally engaged in the operation of online question-and-answer (Q&A) communities. The Company is principally engaged in the provision of advertising services, paid membership services, content monetization solutions and other services. The Company’s online community provides a platform for users to find solutions, make decisions, find inspiration and have fun. The Company’s online community is an online content community based on user-generated content (UGC). In addition, the Company’s platform offers a range of contents such as daily life choices, esoteric knowledge content or unique experiences, and important life choices.