Viad Corp is engaged in hospitality and leisure activities, experiential marketing and live events. Its segments include Pursuit, Spiro, and GES Exhibitions. The Pursuit segment is a collection of travel experiences that includes hotels and lodges, food and beverage, retail, sightseeing, and ground transportation services. The Pursuit segment comprises the Banff Jasper Collection, the Alaska Collection, the Glacier Park Collection, FlyOver, and Sky Lagoon. Spiro is an experiential marketing agency that partners with brands around the world to manage and elevate their experiential marketing activities. GES Exhibitions is an exhibition services company that partners with exhibition and conference organizers as a full-service provider of strategic and logistics solutions to manage the complexity of their shows. GES Exhibitions also serves as an in-house or preferred provider of electrical and other event services within event venues, including convention centers and conference hotels.