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VRA – Vera Bradley Inc


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1 = STRONG BUY | 2 = BUY | 3 = HOLD | 4 = UNDERPERFORM | 5 = SELL

Analysts’ Price Targets

Mean 8.33

Low: 8

High: 9

Total Analysts: 4

Company Profile

Vera Bradley, Inc. is a designer of women’s handbags, luggage and other travel items, fashion and home accessories, and gifts. It operates through three segments: Vera Bradley Direct (VB Direct), Vera Bradley Indirect (VB Indirect), and Pura Vida. The VB Direct segment consists of sales of Vera Bradley products through Vera Bradley full-line and factory outlet stores in the United States;; the Vera Bradley outlet site; and the Vera Bradley annual outlet sale in Fort Wayne, Indiana. It operates 67 full-line stores and 77 factory outlet stores. The VB Indirect segment consists of sales of Vera Bradley products to approximately 1,800 specialty retail locations, department stores, national accounts, third-party e-commerce sites, and third-party inventory liquidators. Pura Vida segment operates through the Pura Vida websites,,, and, and distributes Pura Vida-branded products to wholesale retailers.

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