TripAdvisor, Inc. is an online travel company that owns and operates a portfolio of online travel brands. The Company operates through two segments: Hotels, Media & Platform, and Experiences & Dining. Hotels, Media & Platform segment is engaged in click-based advertising on Tripadvisor-branded Websites, which is primarily consists of booking links to its travel partners’ Websites. It also offers subscription-based advertising to hotels, owners of bed and breakfast (B&Bs) and other specialty lodging properties. Experiences & Dining segment provide information and services that allow consumers to research and book tours, activities and experiences in travel destinations both directly through Viator, its dedicated Experiences offering, and on its Tripadvisor-branded Websites and mobile apps. It also offers information and services for consumers to research and book restaurant reservations through its online restaurant reservations offering, TheFork.