RE/MAX Holdings, Inc. is a franchisor in the real estate industry. The Company franchises real estate brokerages globally under the RE/MAX brand (RE/MAX) and mortgage brokerages in the United States under the Motto Mortgage brand (Motto). The Company operates through three segments: Real Estate, Mortgage and Marketing Funds. The Real Estate segment comprises its real estate brokerage franchising operations under the RE/MAX brand name and corporate-wide shared services expenses. The Mortgage segment is comprised of the Company’s mortgage brokerage franchising operations under the Motto Mortgage brand and mortgage loan processing software and services under the wemlo brand. The Marketing Funds segment represents the Company’s marketing campaigns designed to build and maintain brand awareness for both of its franchise brands and the costs of agent marketing technology, such as kvCORE.