Pureprofile Limited is a global data and insights company providing online research solutions to agencies, marketers, researchers and brands and businesses. The Company’s principal activities include the provision of profile marketing and insights technology services. The Company’s research delivers insights into real human behavior through its research technology (ResTech) and software-as-a-service (SaaS) solutions. Its Data & Insights segment is engaged in conducting market research and accessing insights and campaigns through its proprietary self-service platform. Its products include Audience Intelligence, Insights Builder, and Audience Builder. Audience Intelligence is a data platform that provides insights into Australian consumer spending. Insights Builder is a survey and analytics platform that allows to conduct consumer research. Audience Builder enables increased revenue, on-demand consumer insights and enhanced customer stickiness via one purpose-built SaaS platform.