Propell Holdings Limited is an Australia-based company that offers financial services platform targeted at addressing all financial needs of Australian small to medium business owners. The Company’s operations consist of the provision of financial services to small businesses in Australia, primarily through advancing loans and providing payment processing options. It offers Business Pulse, an automated tool that gives its customers a free insight into their business to keep them informed and help them make better decisions. The Company’s platform is digital, cloud-based and data driven focused at improving the cashflow and financial wellbeing of small businesses by aggregating a range of finance products and services, including lending, payments and cashflow forecasting tools. The Company leverages its customer data with an artificial intelligence (AI) based engine to deliver its products in an entirely digital manner.