Heartland Group Holdings Limited is a New Zealand-based financial services company. Its segments include motor, reverse mortgages, personal lending, business, rural, and Australian banking group. The Motor segment provides motor vehicle finance. The Reverse mortgages segment is engaged in offering reverse mortgage lending. The Personal lending segment provides transactional, home loans and personal loans to individuals. The Business segment provides term debt, plant and equipment finance, commercial mortgage lending and working capital solutions for small-to-medium sized businesses. The Rural segment offers specialist financial services to the farming sector primarily offering livestock finance, rural mortgage lending, seasonal and working capital financing, as well as leasing solutions to farmers. The Australian Banking Group provides banking and financial services in Australia, which consist of reverse mortgage lending, livestock finance and other financial services within Australia.