Electric Guitar PLC is a United Kingdom-based digital marketing and advertising company. The Company is a provider of first-party data solutions for the marketing and advertising industry. The Company allows businesses to realize the value of their first-party data. The Company’s strategy is to acquire and scale businesses that help marketers maximize the value of first-party data by curating, managing, and deploying it. As a part of this strategy, the Company has acquired 3radical Limited, a company that utilizes its Software as a Service platform, 3radical Voco, to enable organizations to engage individuals and request their data directly using interactive digital experiences. The Company is seeking acquisitions in the digital marketing and advertising industry as a provider of first-party data solutions.