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DRCT – Direct Digital Holdings Inc


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Recommendation Rating







1 = STRONG BUY | 2 = BUY | 3 = HOLD | 4 = UNDERPERFORM | 5 = SELL

Analysts’ Price Targets

Mean 6.75

Low: 5.25

High: 9

Total Analysts: 3

Company Profile

Direct Digital Holdings, Inc. is a holding company. The Company provides end-to-end, full-service programmatic advertising platform primarily focused on providing advertising technology, data-driven campaign and other solutions to underserved and less resourceful markets on both the buy- and sell-side of the digital advertising sector. The Company through its subsidiary, Colossus Media operates its sell-side programmatic platform operating under the trademarked banner of Colossus SSP; and Huddled Masses is the platform for the buy-side of its business. The Company serves industries, such as travel, healthcare, education, financial services, consumer products, and others. The Company’s platform enables small- and mid-sized clients to purchase programmatic technology to engage their potential customers more directly, on a one-on-one basis, in any local market, with specificity to media device.

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