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DKUPL – Adl Partner SA

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1 = STRONG BUY | 2 = BUY | 3 = HOLD | 4 = UNDERPERFORM | 5 = SELL

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Company Profile

ADL Partner SA is a France-based company that specializes in loyalty marketing by press subscriptions. The Company designs, markets and implements customer relations loyalty and management services on its own behalf or on behalf of its partners. ADLPartner SA devises open-ended subscriptions (OES), which is a formula that helps recruiting subscribers using a direct-debit system; fixed-term subscriptions (FTS), which relates to the recruitment of subscribers for a fixed-term, usually one year, and books-items-audio-video (BIAV). The Company’s principal clients are: banks, such as BNP Paribas; distribution companies, such as Printemps; service providers, including Amercan Express, and companies engaged in distant selling, such as La Redoute. It operates in Germany, Spain and Brazil. It has several wholly owned subsidiaries, including SCI de la Rue de Chartres and ADLPartner Hispania, among others. In September 2014, the Company launched its subsidiary ADLP Digital.

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