The Character Group plc is a United Kingdom-based independent toy company. The Company designs, manufactures and distributes a range of toys, games and playthings. Its product ranges focus on key areas within the toy sector, which include pre-school, boys, girls and activity and crafts. It has also developed and produced a range of wooden toys, vehicles and accessories. The Company’s product brands include Aphmau, Ben & Holly’s Little Kingdom, Bluey, ChillFactor, Cra-Z-Slimy, Doctor Who, Fireman Sam, Heroes of Goo Jit Zu, Jiggly Pets, LankyBox, Mash’ems, Millie & Friends Mouse in the House, Peppa Pig, Shimmer N Sparkle, Spy Ninjas, Stay Active, Stretch Toys, Teenage Mutant Ninja Turtles, Teletubbies and Weebles. It operates in the United Kingdom, Scandinavia and the Far East. It also partners with other overseas-based toy producers, either to market and distribute their products in the United Kingdom or to collaborate to jointly-develop and distribute toy products and ranges worldwide.