Card Factory plc is a United Kingdom-based specialist retailer of greeting cards, dressings and gifts. The Company’s segments include Cardfactory Stores, Cardfactory Online, Getting Personal, Partnerships and Printcraft. Its Cardfactory Stores segment includes retails greeting cards, celebration accessories, and gifts principally through a United Kingdom store network, with a small number of stores in the Republic of Ireland. Its Cardfactory Online segment includes retails greetings cards, celebration accessories, and gifts via its online platform. The Getting Personal segment is an online retailer of personalized cards and gifts. Its Partnerships segment sells greetings cards, celebration accessories and gifts via a network of third-party retail partners both in the United Kingdom and overseas. Its Printcraft segment is a manufacturer of greetings cards and personalized gifts and sells its output intra-group to the stores and online businesses.