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BZUN – Baozun Inc


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Recommendation Rating







1 = STRONG BUY | 2 = BUY | 3 = HOLD | 4 = UNDERPERFORM | 5 = SELL

Analysts’ Price Targets

Mean 14.13

Low: 8

High: 41

Total Analysts: 3

Company Profile

Baozun Inc is a holding company mainly providing e-commerce services. The Company helps brands execute their e-commerce strategies by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. Its services cover all aspects of the e-commerce value chain, including information technology (IT) solutions, online store operation, digital marketing, customer service, warehousing and fulfillment services. The Company provides services for a range of brand partners, covering apparel and accessories, appliances, electronics, home and furnishings, food and health products, beauty and cosmetics, fast moving consumer goods, mother and baby products, as well as insurance and automobiles areas.

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