Better Choice Company Inc. is a pet health and wellness company, which is focused on providing pet products and services. It offers a portfolio of pet health and wellness products for dogs and cats sold under its Halo brand across multiple forms, including foods, treats, toppers, dental products, chews, and supplements. Its products consist of kibble and canned dog and cat food, freeze-dried raw dog food and treats, vegan dog food and treats, oral care products and supplements. It groups channels of trade into four categories: E-commerce, which includes the sale of product to online retailers; Brick & Mortar, which includes the sale of product to Pet Specialty retailers; Direct to Consumer, which includes the sale of product through its Website, and International, which includes the sale of product to foreign distribution partners and to select international retailers. It is also engaged in development of a supplement (treats and toppers) to support weight loss in domestic animals.