B&M European Value Retail SA is a Luxembourg-based holding company of the Group. The principal activity of the Group is variety retailing in the United Kingdom (UK) and France. The Company reports three segments: UK B&M; UK Heron and France Babou. The Company’s stores are in and out of town centers, retail parks, and local shopping parades and precincts. The Company’s branded B&M, Heron Foods and Babou stores offer a limited assortment within each of its products in food, grocery, and general merchandise ranges. The products are mainly sourced direct from manufacturers. In the UK retail market, B&M operates over 650 stores, and The Heron Foods chain has around 290 convenience stores. In the French retail market, Babou operates around 100 stores with the general merchandise, clothing, and footwear.