Auto Trader Group PLC is a United Kingdom-based company that operates a digital automotive marketplace. The Company is engaged in offering marketplace, digital retailing, and data as a platform. Its marketplace provides its buyers with a choice of both new and used vehicles. Through its Marketplace, the Company enables the online car buying experience and the onsite tools that consumers need to help them make decisions. Through its digital retailing, the Company helps in more of the car buying journey to be completed online, for both car buyers and its retailer customers. It offers selling of cars for cash through its Instant Offer product connected with Guaranteed Part-Exchange (GPX) product. These products enable consumers to get an accurate and guaranteed price for their existing vehicle. Under Data as a platform, the Company provides both data and insight capabilities to support various customers across various segments. Its data provides integration to suit the customers’ needs.