a.k.a. Brands Holding Corp. is an online fashion retailer focused on acquiring and accelerating the growth of digitally native fashion brands targeting Gen Z and Millennial customers. The Company’s brands share a common focus on Millennial and Gen Z consumers who seek fashion inspiration on social media and primarily shop online. It utilizes real-time data and consumer insights to identify the latest trends and work with its global sourcing network and brand partners to quickly bring new, quality products to market. It operates primarily in two geographies, the United States and Australia. The Company’s brand platform consists of five differentiated brands, Princess Polly, Culture Kings, Petal & Pup, mnml and Rebdolls. The Company’s brands offer a curated assortment of clothing, footwear, headwear and accessories. Its customers shop through its Websites and mobile sites. Its subsidiaries include a.k.a. Brands Intermediate Holding Corp., Excelerate, L.P. and New Excelerate GP, Limited.