4Global PLC is a United Kingdom-based data, services, and software company focused on sporting events and the promotion and measurement of physical activity. The principal activity of the Company is the provision of advisory services in the sporting sector at a local, national, and international level. It uses its data and software solutions (DataHub) to convert data into actionable insight that enables clients to promote sports participation to reduce physical inactivity, and achieve economic, social, and healthcare outcomes. Its technology helps in cleansing the data in real-time. It licenses its platform to provide insight to enable clients to maximize the health and social benefits derived from physical activity, and to maximize the return on investment in sport. On its services business vertical, the Company advises clients on sporting events from project management, security, and others. It works with governments, international bodies, sports federations, and others.