4Global PLC is a data, services and technology company focused on sporting events and the promotion and measurement of physical activity. Its principal activity is the provision of advisory services in the sporting sector at a local, national and international level. It uses its proprietary data and software solutions (DataHub) to convert data into actionable insight, which enables clients to promote sports participation, to reduce physical inactivity, and to achieve economic, social and healthcare outcomes. It has built the Sport Intelligence platform, which tracks and manages activity data, which is collected and stored on its DataHub, a GDPR-compliant database, to address this need. On its services business vertical, it advises clients on sporting events from project management, security, and legacy projects around sports participation. It works with and supports a range of clients, including governments, cities and local authorities, sporting federations and activity providers.