A 57.76% Hidden Opportunity in Social Commerce

This innovative platform is transforming how people discover ideas and shop online, while quietly capturing a growing share of the digital advertising market. With double-digit revenue growth, cutting-edge AI integrations, and strategic partnerships with industry giants, it’s positioned for significant upside. Investors looking for a unique opportunity in the social commerce space won’t want to miss this hidden gem.

▲19.40%

Avg. Returns per pick

As of July 15, 2025
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Pinterest (PINS) presents a compelling investment opportunity. Despite recent stock volatility, the company’s fundamentals and growth prospects suggest significant upside potential.

With strong user growth, record 2024 revenue of $3.65 billion, innovative AI-driven ad solutions, and strategic partnerships with Amazon and Google, Pinterest is well-positioned for sustained expansion in the digital advertising space. Trading below its fair value with a favorable growth outlook, PINS offers attractive upside potential for long-term investors.

Analyst Sentiment & Price Targets

Pinterest holds a consensus “Moderate Buy” rating from 31 Wall Street analysts, with 23 recommending a “Buy” and 8 suggesting a “Hold.” The average 12-month price target is $41.10, indicating a potential upside of approximately 57.76% from the current price of $25.9. Price targets range between $28 and $55, reflecting varied analyst expectations.

Business Performance & Growth Drivers

  • User Growth: As of the latest reports, Pinterest boasts 553 million monthly active users (MAUs), marking an 11% year-over-year increase. Notably, international markets have been pivotal, with Rest of World (ROW) users growing by 15%.
  • Revenue & Monetization: The company achieved its first-ever billion-dollar quarter, generating $1.15 billion in Q4 2024, a 17.6% year-over-year growth.​ Average revenue per user (ARPU) increased by 6% globally, with significant growth in ROW (Rest of the World) regions.
  • Annual Revenue: Pinterest reported a total revenue of $3.65 billion for 2024, marking a 19.35% increase from the previous year.​
  • Profitability: Adjusted EBITDA surged by 28% to $470.9 million, and adjusted EPS grew by 6% to $0.56, indicating strong operational efficiency.
  • Innovation: The introduction of the Performance+ platform, leveraging AI to enhance advertising efficiency, has shown promising results, with advertisers experiencing a 20% improvement in cost per acquisition.

Shariah Compliance

From a Shariah Compliance perspective, Pinterest passes 4/5 standards at Muslim Xchange. It is also noteworthy that the company has zero debt.

Valuation Metrics

  • Forward P/E Ratio: Approximately 14.31, which is relatively lower compared to peers like Meta Platforms and Snap, suggesting potential undervaluation.
  • Market Capitalization: Around $17.48 billion, reflecting a solid market presence.

Risks & Considerations

  • Advertising Revenue Dependence: Pinterest’s primary revenue stream is advertising. Any downturn in ad spending, especially from key sectors, could impact revenue growth.
  • Competition: The digital advertising space is highly competitive, with giants like Meta and Google dominating. Pinterest needs to continuously innovate to maintain and grow its market share.​
  • Economic Factors: Macroeconomic conditions, such as changes in consumer spending and global economic slowdowns, can influence advertising budgets and, consequently, Pinterest’s revenue.​

Long-Term Outlook

Analysts project that Pinterest’s revenue could grow at an annual rate of 16% over the next three years, reaching approximately $5.61 billion by 2027. Earnings per share are expected to increase by 29% annually, driven by improved monetization strategies and operational efficiencies.​

Conclusion

Pinterest demonstrates strong user growth, innovative monetization strategies, and solid financial performance. While there are risks associated with advertising revenue dependence and market competition, the company’s proactive approach to innovation and expansion into international markets positions it well for future growth. For investors seeking exposure to the digital advertising sector with a focus on growth, Pinterest offers a promising opportunity.

Disclaimer: This analysis is for informational purposes and does not constitute individual investment advice.

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Picture of Faraz Omar, CSAA, MBA
Faraz Omar, CSAA, MBA
AAOIFI Certified Shariah Advisor & Auditor
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