Groupon, Inc. is a scaled two-sided marketplace that connects consumers to merchants. The Company’s marketplace is accessible through its mobile applications and its websites, which are primarily localized groupon.com sites in 13 countries. It has two segments, North America and International, and in three categories, Local, Goods and Travel. Local category includes services from local and national merchants, and other local and national merchants, including things to do, beauty and wellness and dining, as well as other services. Goods category includes merchandise across multiple product lines, such as electronics, sporting goods, jewelry, toys, household items and apparel. Travel category features travel experiences at both discounted and market rates, including hotels, airfare and package deals covering both domestic and international travel. The customer can contact the merchant directly to make a travel reservation after purchasing a travel voucher from the Company.