EQ Inc. is a Canada-based company, which enables businesses to understand, predict, and influence customer behavior. Using data sets, advanced analytics, machine learning and artificial intelligence, it creates actionable intelligence for businesses to attract, retain, and grow their customer base. Through its software as a service (SaaS) technology platforms, LOCUS and ATOM, as well as its new consumer-facing application Paymi, it can analyze and action large quantities of data. LOCUS is an automated data-processing technology which enables the Company to manage data at scale and enrich that data with first- and third-party data sets. This SAAS platform mines insights from movement and geospatial data, enabling businesses to close the loop between digital and real-world consumer actions. ATOM is a programmatic media buying platform, which enables the Company to purchase targeted media for its clients to influence consumer behavior. Paymi is a cloud-based marketing platform.