BlueRush Inc. is a Canada-based personalized video software as a service (SaaS) company. The Company transforms complex products, services and information into personalized digital experiences. The Company, through its wholly owned subsidiary, BlueRush Digital Media Corp., develops and markets IndiVide, an interactive personalized video platform that drives return on investment (ROI) throughout the entire customer lifecycle, from increased to more engaging statements and customer care. The platform enables its clients to capture knowledge and data from their customers’ video interactions, creating new and compelling data driven customer insights. IndiVideo improves marketing and sales performance. The Company operates through a single segment, which is providing interactive personalized video and marketing software to financial institutions, insurance services and pension funds. Its solutions include personalized video, digital experiences and strategy & consulting.