Pelatro Plc provides contextual marketing software for use in business-to-consumer applications. It is focused on providing software to telecommunications companies to provide contextualized, relevant and personalized communication to its subscribers. Its products include mViva Contextual Campaign Management, mViva Loyalty Management and mViva Data Monetization. Its solutions include Campaign Optimization, Journey Orchestration, Audience Segmentation, Omni-Channel Campaigning, Retention Enhancer, Audience Enrichment and others. mViva Loyalty Management provides a holistic approach to managing fully personalized loyalty programs for each subscriber. mViva Data Monetization enables telecom marketing teams to add new opportunities by diversifying into the advertising value chain by onboarding enterprise partners, such as banks, eCommerce, retailers, and insurance companies. It serves various industries, including telecommunications, financial services and retail & e-commerce.