Insignia Systems, Inc. is a provider of in-store advertising solutions to brands, retailers, shopper marketing agencies and brokerages. The Company provides point-of-purchase services (POPS), which is an account-specific, shelf-edge advertising and promotion tactics. Its product solutions include display solutions, on-pack solutions and in-store signage solutions. Its display solutions are designed to help brands get discovered, build awareness and drive impulse purchases and include a variety of fully customized temporary, semi-permanent and permanent displays, that brands leverage to grow their sales. It on-pack solutions appear on the individual product packages and include BoxTalkTM, coupons, recipes, and cross-promotions. Its in-store signage solutions include POPS signs and are placed perpendicular to the shelf and are designed to attract the attention of the shopper even before they arrive in front of the shelf to consider the purchase of a product.