Bread Financial Holdings, Inc., formerly Alliance Data Systems Corporation, is a tech-forward financial services company. It provides simple, personalized payment, lending and saving solutions, including proprietary direct-to-consumer credit cards and deposits. It also offers a digitally enabled, white-label product suite that includes private label and co-brand credit cards, installment loans and buy now, pay later (BNPL). It also offers direct-to-consumer solutions that give customers more access, choice, and freedom through its branded payment, lending, and saving products. It provides a Comenity Mastercard credit card that helps customers to get cashback rewards, paid as a statement credit, with every Comenity Mastercard credit card purchase. Its Bread SplitPay is a buy now, pay later (BNPL) option allowing the customers to split up their purchase into four equal, interest-free payments over six weeks using their credit or debit card. offers its services to merchants and shoppers.