Groupon, Inc. is a global scaled two-sided marketplace that connects consumers to merchants. The Company enables consumers to access its marketplace through its mobile applications and its websites, through localized groupon.com sites in approximately thirteen countries. Its segments include North America and International. The Company offers goods and services through its online marketplaces in three primary categories: Local, Goods and Travel. Its Local category includes services from local and national merchants, including things to do, beauty and wellness and dining. Its Goods category includes merchandise across multiple product lines, such as electronics, sporting goods, jewelry, toys, household items and apparel. Its Travel category features travel experiences at both discounted and market rates, including hotels, airfare and package deals covering both domestic and international travel. It uses a variety of marketing channels to make customers aware of its offerings.